蘋果官網發表公告將調整多個地區 APP Store 售價標準和消費金額

來源:WCCF Tech

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蘋果公司宣佈,從下個月開始,它將在某些地區提高智利、埃及、日本、馬來西亞、巴基斯坦、波蘭、韓國、瑞典、越南以及 "所有使用歐元貨幣的地區 "App Store的應用和應用內購買的價格。

蘋果只公開表示越南是因爲稅收問題而調整,其他國家的漲價沒有說明原因。由於美國不斷加息美元來遏制通膨,進而讓全球貨幣面對美元都有所貶值。其中日元今年對美元已經跌掉24%。

這也反應在這次的漲價上,蘋果的漲價是調整每個價格帶,現在最低單位的氪金爲120日元,將調漲至160日元。250日元將漲至320日元、370日元將漲至480日元。各價格帶整體漲幅約落在30%上下,唯一不漲的是訂閱制的續訂價格。

Apple has announced that it is increasing the prices of apps and in-app purchases on the App Store in certain regions starting next month. The price increase will be affecting users in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and “all territories that use the euro currency.” In a notice sent to app developers, Apple has revealed that the price change would go into effect on October 5th, later this year and the company will be adopting a new price tier chart for all paid apps as well as in-app purchases on the platform. However, the silver lining here is that autorenewal subscriptions will still be sold at the same price. At the time of writing, Apple has not provided any reason behind this change, however, it could be that the local currencies have been struggling to keep up with the dollar. In Vietnam, the price change also accounts for the new tax regulations. The company has also mentioned that the price increase reflects “new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.” In addition to that, Apple has shared an updated price tier list for all the regions affected. This list details the price increase in all countries that are using Euro as the currency. Based on the information from the chart, apps and in-app purchases previously priced at €0.99 will cost €1.19 after the change. The highest tier which previously cost €999 will cost €1,199. As said before, the price change is not going to affect the auto-renewable subscriptions and developers will have the option to keep the subscription prices same for the current subscribers. However, developers can increase the prices at any time in App Store Connect. It is also worth noting that Apple is planning on introducing new ads to the App Store later this year. You can read more about the new change here.

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