“《使命召唤》，为了1.5亿新玩家。”微软在英国两家著名的报纸《金融时报》和《每日邮报》发表新闻，试图向竞争与市场管理局(CMA)(即查尔斯王国的反垄断机构)施加压力。
广告中清楚地表达:“这是我们让动视暴雪和Xbox合并的承诺之一。在更多平台上为更多玩家提供更多游戏。”
即使是选择的广告图片，他们的目的也很明确。基本上，它们都是游戏设备，屏幕上显示着《使命召唤》系列的图像:电视、平板电脑、笔记本电脑、智能手机和便携式游戏机。中间是Xbox无线控制器，用来闭合这一圈。
微软在英国报纸上的广告页
简而言之，微软正在尽一切努力获得CMA的同意，以便能够完成交易，甚至寻求公众舆论的支持。
就在今天，有消息称，如果微软收购动视暴雪，索尼担心自己的平台上出现《使命召唤》的残缺版本。
“Call of Duty. For 150 million more players.” This is the title of a advertising page That Microsoft bought two prestigious UK newspapers, the Financial Times and the Daily Mail, in an attempt to increase pressure on the Competition and Markets Authority (CMA), i.e. the antitrust body of Charles’ kingdom, in an attempt to get his attempted takeover of Activision Blizzard. L’objective of the ad is not implied, but is spelled out clearly in the ad: “This is one of our pledges to approve the merger between Activision Blizzard and Xbox. More games for more players on more platforms.” Even the selected images for advertising, probably made in agreement with Activision Blizzard (since it uses its material) are quite clear in their purpose. Basically they are all gaming devices, or also used to play, with images of the Call of Duty series on the display: a television, a tablet, a laptop, a smartphone and a portable console. In the middle is the Xbox wireless controller to close the circle. Microsoft’s advertising page in UK newspapers In short, Microsoft is doing everything to obtain the consent of the CMA, so as to be able to conclude the transaction, even seeking support from public opinion, putting pen to paper that one of the fears expressed by the antitrust body, i.e. the foreclosure of the Call of Duty from platforms other than Xbox, is unfounded. Just today it emerged that Sony fears seeing crippled versions of Call of Duty on its platforms, should Microsoft acquire Activision Blizzard.
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