Snapchat開發公司停止遊戲業務

來源：TheGamer

點擊此處查看原文>>>

早在2019年，Snapchat全球合作關係負責人John Imah表示，他和團隊希望該應用成爲一個 "遊戲目的地"。當年4月，他通過內部開發團隊和外部移動工作室推出了8款遊戲，但三年後，這一計劃現在已經被擱置了。

遊戲方面較低的收入增長意味着Snapchat已經將遊戲和迷你應用程序放入維護模式，同時它還將裁員20%大約1300人。裁員和凍結遊戲部門之後，Snapchat宣佈它正在進行重組，將重點放在社區增長、增強現實和收入增長上。

在股價暴跌80%的情況下，這些裁員和削減將爲該公司節省5億美元的資金。而遊戲只是Snapchat爲節省開支而被擱置的一個方面，因爲它還在逐步淘汰兩個獨立的應用程序Zenly和Voisey，轉而專注於自己的Snap Map和Sounds功能。

Back in 2019, Snapchat global partnerships lead John Imah said that he and the team wanted the app to become a "gaming destination". It launched eight games in April of that year with an in-house development team and external mobile studios, but three years later, this program has now been put on hold. "Unfortunately, given our current lower rate of revenue growth, it has become clear that we must reduce our cost structure to avoid incurring significant ongoing losses," CEO Evan Spiegal said in a letter penned to staff (as reported by Engadget). "While we have built substantial capital reserves, and have made extensive efforts to avoid reductions in the size of our team by reducing spend in other areas, we must now face the consequences of our lower revenue growth and adapt to the market environment." RELATED: WB's Quest To Find Its Feige Isn't Just About Leadership, It's About Loyalty This lower revenue growth means that Snapchat has put games and mini-apps into maintenance mode, while it's also laying off 20 percent of its staff - around 1,300 people. In the wake of these layoffs and the freezing of the gaming division, Snapchat announced that it is restructuring to focus on community growth, augmented reality, and revenue growth. Any projects not tied to these three will be "discontinued or receive substantially reduced investment." These layoffs and reductions are set to save $500 million for the company amidst a plummet in share price of 80 percent. And games are just one aspect of Snapchat that is being shelved to make way for these savings, as it is also phasing out two standalone apps - Zenly and Voisey - to instead focus on its own Snap Map and Sounds features. Snapchat isn't the only company facing layoffs this week - developer Lockwood also announced mass layoffs despite employees claiming they were told there wouldn't be any more job losses following "unlawful" redundancies. "We will be putting 34 roles at risk of redundancy, and we propose to make 29 roles redundant," a Slack message shared to staff on Thursday read. "Given the news we understand that many of you may wish to take some personal time so please do take the rest of today off."